Presets

Guided generation formats with built-in creative structure — pick a format and let AutoReach handle the rest.

8 min read

Presets are the fastest way to create a production-ready ad. Each one is built around a specific creative format — talking actor, UGC product demo, fashion try-on, cinematic brand ad. You bring the brief, the preset handles the structure, script direction, and model selection.

Presets vs. Models

Presets use the best model for the job automatically. If you want to change the underlying model or work without a guided format, switch to the Playground.

UGC Product Video

UGC Product Video — example 1

UGC Product Video — example 2

UGC Product Video — example 3

The most popular and most advanced preset on the platform. Best for e-commerce stores with physical products the actor should hold — supplement bottles, phone cases, power banks, and similar items. Select an actor from a gallery of 300+ actors (updated weekly) and upload your product image. Then enter your script or give general guidance like "Make her give a very good review of this product." The AI handles emotion, movement, and delivery automatically.

Duration: Up to 20 seconds
Cost: Highest tier — uses the most advanced AI model

Best for

Physical products, standalone UGC ads, and direct response campaigns.

Warning

Upload your product image as a PNG without a background — just the product on a transparent background. Adding a background can significantly reduce output quality.

Provider: Sora

Talking Actor

Talking Actor — example 1

Talking Actor — example 2

Talking Actor — example 3

A lip-sync video of a spokesperson delivering your exact script. Select an actor and a voice, then enter the script you want spoken. Movement is more limited than UGC Product Video — this works great as A-roll footage inside a larger edit, but is not ideal as a standalone ad.

Duration: Up to 5 minutes
Cost: Much lower than UGC Product Video

Best for

A-roll footage, educational content, podcast-style talking heads, and longer spokesperson videos layered with B-roll.

Pro tip

If you need quantity over quality or longer duration, Talking Actor is your go-to. Generate multiple scripts and layer them with B-rolls in the editor for high-volume output.

Provider: Kling

Influencer Image

Generates an image of an AI influencer you can reuse across multiple generations. Give a plain text description or add reference images — a hoodie, a product, a setting — to guide the result. Best for creating a unique, custom actor that no one else on the platform will use.

Best for

Creating a consistent brand character that is exclusive to your brand and reusable across all your content.

Pro tip

Use Influencer Image to create a consistent brand character, then use that image as a reference in other presets and models. This gives you visual consistency across all your generations.

Provider: Google Gemini

Hook

Hook — example 1

Hook — example 2

Hook — example 3

A preset tuned specifically for scroll-stopping hooks. Limited to approximately six seconds. Enter a short hook line and the AI generates a close-up, attention-grabbing video. You cannot select an actor directly, but you can add a reference image in the asset slot. The cost scales dynamically with the length of your script — a five-word hook costs around 120 credits.

Duration: Approximately 6 seconds
Cost: Dynamic — scales with script length. A five-word hook costs approximately 120 credits.

Best for

Scroll-stopping ad openers and social content hooks.

Warning

If you want to add a product into the hook, the image must be a transparent PNG without a background — same rule as UGC Product Video.

Provider: Sora

B-Roll

B-Roll — example 1

B-Roll — example 2

B-Roll — example 3

Generates B-roll footage from a text description. Create lifestyle scenes, product animations, 3D visualizations, or abstract visuals. You can add a starting frame image to anchor the scene. Examples: "blood cells attaching to another cell in 3D animation" for a supplement ad, or "product on a marble surface with morning light" for a lifestyle shot.

Duration: 3 to 15 seconds

Best for

Product shots, lifestyle footage, abstract visuals, and B-roll scenes to layer under voiceovers.

Provider: Kling

Models Tools