Setting Up Your Strategy
How the guided strategy setup works — what you fill in, what the AI builds, and when to skip it.
3 min read
When you first open the Strategy Hub, the page is blurred with a single button: Create your marketing strategy. Click it to begin a guided setup that takes about 2 to 3 minutes.
Fill out a few questions about your business, your preferences, and your target audience. At the final step, paste in your website URL. The AI agents pull information directly from your site and build a complete marketing strategy around it automatically.
The strategy the AI produces includes:
- A breakdown of how to communicate your brand
- Your value propositions and product features
- Messaging angles and key differentiators
- Customer journey insights and audience profiles
Note
The marketing strategy is not mandatory. If you already know your hooks, scripts, and angles, you can skip this step and go straight to Ad Studio. But if you want AI-powered idea generation, brainstorming, and script writing, you need to set up your strategy first — the AI uses it as context for every conversation.