Strategy Chat
A multi-purpose AI assistant inside the Strategy Hub — generate ads, write prompts, consult on strategy, and get platform guidance.
The Strategy Chat is a multi-purpose AI assistant that lives inside the Strategy Hub. It knows your brand, your audience, and your strategy — and it uses that context to help you across four distinct use cases.
Ad Generation
Ask the chat to generate complete ads with a hook, script, call to action, and B-roll suggestions. For example: "Generate me three UGC ads for my supplement brand."
Each ad includes a hook, script, CTA, and B-roll descriptions. You can treat this as a click-and-generate workflow, or cherry-pick the parts you like — take the hook from one and the structure from another.
Expand View
When you click Expand View on any generated asset, you get a detailed description, visual guidance, and the strategy behind each piece. This helps you visualize how the ad will look before you spend credits generating it.
Variation Generation
Ask for variations of individual elements. For example: "Give me ten aggressive scroll-stopping hooks."The AI returns ten options you can expand and review.
The same works for scripts, calls to action, and B-roll ideas — ask for variations at any level of the ad structure.
Prompt Generation
Ask the Strategy Chat to create a ready-to-use generation prompt for any model available in Ad Studio. For example: "Generate me a prompt for a selfie of a woman in her forties walking a dog in a park for NanoBanana."
It outputs a prompt you can copy and paste directly into the studio.
Strategy Consulting
Use the chat to talk through your marketing strategy. Paste in data from your Ads Manager, describe what is not working, and brainstorm solutions.
For example: "We tried this top-of-funnel educational ad but it did not perform. I need variations to test what the issue is." You can go back and forth before deciding to generate anything.
App Guidance
If you are lost or do not know where to find a feature, ask the chat for directions. For example:"I have the script. Now how do I generate it?" The AI will walk you through the steps and recommend the best preset for your use case.