Podcast Style UGC
How to create a complete UGC-style transformation ad from scratch — featuring a fictional influencer with before-and-after storytelling.
This tutorial walks you through creating a complete video ad featuring a fictional influencer promoting a product. The ad uses a before-and-after transformation format, which works well for health, beauty, and lifestyle products. You will generate all the images, video, and voice from scratch using AI, then edit everything together into a polished short-form ad.
Step 1: Generate the Base Influencer Image
Create the character who will appear throughout your ad by generating a base image using the influencer mode.
- Open the image generator and select Influencer Image mode.
- Describe your character in plain words. For example: "older woman."
- Wait for the generation to complete.
- Review the result. You will refine it in the next step.
Step 2: Refine the Influencer Image with NanoBanana
Make the base image feel more natural and relaxed by editing it with NanoBanana.
- Open NanoBanana Pro and select your generated image.
- Describe the changes you want. For example: "Make her more relaxed and casual, wearing a crop top, sitting on a laid-back podcast set."
- Generate the updated image and confirm it looks natural and usable.
Step 3: Clone a Reusable Voice
Set up a consistent voice for your ad by cloning a voice from a previous Sora video generation.
- Find a Sora generation with a voice you like.
- Clone the voice using the Voice Cloning feature so you can reuse it across this ad and future projects.
Step 4: Generate the Main Video with Sora
Create the talking-head video that will be the core of your ad.
- Open the Sora 2 Pro video generator. Select sixteen seconds and pro mode.
- Describe the image (what the scene looks like).
- Describe what should be spoken in the video.
- Use the Prompt Optimizer tool to automatically generate the Sora prompt from your plain-language description.
- Start the generation. Expect about twenty minutes of wait time for a sixteen-second clip.
Step 5: Create a "Before" Selfie Image
Generate a selfie that shows the character before their transformation.
- Describe the selfie scene using NanoBanana Pro: the woman in a bathroom, wearing pajamas, taking a mirror selfie, looking natural.
- If needed, push the model to exaggerate problem areas (for example, more visible bald spots) to create a stronger contrast for the transformation.
- Generate the image.
Step 6: Generate the "After" Transformation Photo
Create the final aspirational image showing the character with the product.
- Describe the scene: the woman sitting in a luxury car (for example, a Bentley) holding the product.
- Turn on the Google Search Grounding toggle when referencing real-world items like car brands. This helps the AI find accurate reference material like car interiors.
- Generate the image and confirm it looks polished.
Step 7: Find Background Music
Select a music track that fits the mood of your ad.
- Use the Stock Music Search tool to browse royalty-free tracks.
- Preview tracks and select one that matches your ad's tone.
- Add it to your project.
Step 8: Edit and Polish the Final Ad
Bring all your assets together in the AI Video Editor and handle any AI artifacts.
- Click Export to Editor and upload all generated assets (video, images, music).
- Watch the Sora video carefully for AI artifacts like extra fingers or unnatural hand movements.
- Place B-roll images (the selfie, the product photo) strategically on top of any problem moments in the video.
- Use image cutaways to cover sections where hands morph or look unnatural.
- Add and polish subtitles.
- Zoom in on key moments for emphasis.
- Rewatch the full video multiple times to catch anything you missed.
- Render the final ad.
Final Result
The finished ad is a short-form UGC-style transformation video. It features a fictional older woman influencer sharing a before-and-after story with a product. The ad includes a talking-head video segment, a "before" selfie, and an aspirational "after" photo with the product in a luxury setting. Background music and subtitles tie everything together into a polished, scroll-stopping ad ready for social media.
Models Used
- Influencer Image — Generated the base character image for the fictional influencer.
- NanoBanana Pro — Used to refine the influencer image, generate the "before" selfie, and create the "after" transformation photo.
- Sora 2 Pro — Generated the sixteen-second talking-head video clip that forms the core of the ad.
- Prompt Optimizer — Converted plain-language descriptions into optimized Sora prompts.